Great days start with great hair.
Healthy hair is a journey, not a destination. Forget the quick fixes (although we have one of those for you too), our doctor formulated haircare was created target the root cause of hair loss and promote healthy hair growth.
Featured products
Real Hair, Real Results
Get fuller hair quicker than you can make your morning coffee.
With just a few shakes, our signature keratin fibres instantly plump up your strands. Select from a range of nine hues to seamlessly integrate with your natural hair color for a flawless finish. Crafted from all natural ingredients so the only side effect is extreme confidence.
We’re on a mission to unlock confidence at the root.
WOMEN
Say goodbye to hair worries and hello to healthy growth, boosted volume, and unstoppable shine. Whether it's about safeguarding against future hair worries, sustaining your hair's youthful energy or addressing hair thinning caused by years of blowouts and hormonal fluctuations, count on our products to stand by your strands.
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We meet men's hair concerns met head-on with our clinically-tested, doctor-formulated solutions. With each use, you’ll experience a transformation your hair's resilience and vitality.
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Meet Dr. William Yates
Dr. Yates is a visionary entrepreneur and internationally renowned hair surgeon who turned personal challenges into a mission for positive change.
Witnessing the emotional impact of hair loss on cancer patients firsthand, Dr. Yates was driven to develop an innovative haircare approach that empower individuals to reclaim their confidence.
His commitment to using pure ingredients and scientific innovation reflects a profound dedication to enhancing both hair health and self-esteem.